Case Study | Meta Ads
One of Many: 100+ Qualified Leads a Month for Under £1 Each
We built a two-funnel paid advertising system for One of Many that turned unpredictable lead flow into a consistent, automated pipeline, in 30 days.
About One of Many
One of Many is a leading women's coaching organisation helping women lead, grow, and reach their potential. With a strong brand and proven programme in place, they needed a reliable system to attract and convert the right clients, without wasting time or ad spend.
The Lead Generation Challenge
Moving from ad spend to a qualified pipeline meant building a system that didn't exist.
- No lead qualification process
- No consistent monthly lead flow
- No automated follow-up or nurture
Without structure, spend was wasted on unqualified prospects, revenue was unpredictable, and the right clients weren't showing up.
The Meta Ads Strategy
We built a two-funnel paid advertising system using Meta and Google Ads, designed to qualify leads upfront and convert them through automation.
Scorecard Funnel
Google and Meta ads drove traffic to a targeted quiz. Prospects who completed it opted into the email list, pre-qualified before a single call was made.
Webinar Funnel
A monthly webinar promoted to warm and cold audiences at £5 per registration, giving leads a high-value reason to engage with the One of Many programme.
Automated Nurture
After the webinar, leads entered an SMS and email sequence that kept them engaged and moved them toward a purchase decision without manual follow-up.
The Meta Ads Results
145 leads generated at £0.93 per lead
Qualified leads at under £1 per sign-up
Webinar registrations at £5 each
27% webinar attendance rate
Sustained email list and community growth
Increased coaching programme enrolments
Strategic Takeaway
Consistent lead generation is not about running more ads.
It requires the right entry point, the right qualification, and the right follow-up working together. When those three things are aligned, cost drops, quality improves, and growth becomes repeatable.
John has been instrumental in helping us uncover opportunities for optimisation that go well beyond just the front-facing ad. Together, we've reviewed processes, fine-tuned our sales landing page, and refined follow-up sequences. Through his deep expertise and guidance, we're now identifying additional areas across the business to support ad conversion rates. His holistic approach has already begun to lower our CPL costs, and we’re testing and most importantly, learning more than ever before.
Kelly Ramsay | EA to Dr. Joanna Martin, One of Many
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An Agency With Clarity
Clear Pricing
One simple monthly fee. No long contracts. No surprise add-ons.
Built by PPC Specialists
Millions in ad spend managed. We know what scales, what stalls, and where to push for profit.
Performance Visibility
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