Case Study | Google Ads
Electroheads
We Built a Structured Google Ads System That Scaled From Zero Infrastructure to 20 ROAS in 9 Months
About Electroheads
Electroheads is a UK electric bike and scooter brand that built authority through a leading YouTube review platform and, at this stage, was preparing to move into retail with the launch of its own direct-to-consumer eCommerce store.
The Challenge
Moving into retail meant building a paid acquisition engine, but there was no structured Google Ads architecture in place.
- No validated tracking infrastructure
- No product-level segmentation
- No controlled budget allocation
Without structure, spending would concentrate, new products would lack visibility, and growth would rely on automation instead of a defined system.
The Strategy
We built the account from the ground up with structured tracking, segmented campaign architecture, and product-level budget control.
Structured tracking
Accurate conversion and revenue tracking to ensure every decision is based on validated performance data.
Segmented Architecture
Campaigns split by product, location, and intent to control budget and scale top performers independently.
Product-level budget control
Products grouped by performance tier so spend is allocated intentionally, not left to platform default distribution.
The Results
Within nine months, the account scaled to a consistent 20 ROAS across Google Ads, with performance delivered across segmented campaign structures rather than a single spike, ensuring scale was controlled and repeatable.
50.71
ROAS
PMax London
31.11
ROAS
London eBike Search
79.34
ROAS
UK Brand Search
21.33
ROAS
Non-London Shopping
216+
ROAS
Conversions
Strategic Takeaway
Scaling eCommerce with Google Ads is not about launching campaigns and increasing budget.
It requires structured tracking, segmented architecture, and product-level control so spend follows performance.
When the account is engineered around control rather than automation, scale becomes predictable, profitability is protected, and growth compounds rather than fluctuates.
John's approach to Google and Facebook ads is diligent and strategic. I've worked with him on a number of successful projects and would recommend him to any business looking for long-term sustainable growth through performance marketing.
Richard B | Electroheads
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