Frequently Asked Questions
Google and Meta Ads FAQ for UK SMEs
How we work, what to expect, and whether we're the right PPC agency for you.
What types of businesses do you work with?
We work with eCommerce brands and service businesses that rely on paid advertising to drive growth. Our clients range from UK SMEs to larger corporations across a wide range of industries. If your business depends on Google Ads or Meta Ads to generate consistent sales and qualified leads, we are likely a strong fit.
Can I cancel at any time?
Yes. We work on rolling agreements with a 30-day notice period. If the partnership is not the right fit, you are free to move on with notice. We believe relationships should continue because they deliver value, not because clients are locked in.
Do you guarantee results?
We do not guarantee specific numbers. No honest Google Ads or Meta Ads agency can. What we do guarantee is a structured, disciplined approach to PPC management focused on measurable performance and continuous improvement. Our track record across hundreds of paid advertising accounts speaks for itself.
What happens if performance isn’t improving?
We follow a clear PPC optimisation framework. If your Google Ads or Meta Ads results are not moving in the right direction, we identify the constraints early, communicate transparently, and adjust strategy accordingly. You will always know what is happening and why.
Will I have full visibility into performance?
Yes. You will have clear reporting and full visibility into your Google Ads and Meta Ads spend, performance, and key metrics at all times. We believe you should always know exactly where your paid advertising budget is going and what it is returning.
How long does it take to see results?
Initial data builds within the first few weeks of your PPC campaigns going live. Scalable, consistent performance typically develops over 60 to 90 days, depending on budget, market conditions, and whether existing campaigns are being rebuilt or started from scratch.
What makes your approach different?
We specialise exclusively in Google Ads and Meta Ads. That focus means every decision we make is informed by deep paid advertising experience rather than being spread across multiple channels. We build structured campaign systems with clear segmentation, controlled budgets, and performance-led optimisation designed to scale without losing efficiency.
What platforms do you specialise in?
We specialise exclusively in Google Ads and Meta Ads, which includes Facebook Ads and Instagram Ads. By focusing only on these two platforms we deliver stronger results than agencies that spread their attention across every available digital advertising channel.
How do we get started?
Start with a free strategy call. We will assess your current Google Ads or Meta Ads position, understand your business goals, and confirm whether there is a clear path to improved paid advertising performance. If we are a good fit, we move quickly.
Get More From Your Ads
Planning your next campaign and want traffic that is ready to take action?
Book a free call with one of our PPC specialists and see how targeted paid advertising can turn Google and Meta traffic into real sales and qualified leads.