Case Study | Meta Ads
Rapid Vans: 50x ROAS from Their First Meta Ads Campaign
We built a lead generation system for Rapid Vans from scratch that turned Facebook ads into their most reliable source of new business.
About Rapid Vans
Rapid Vans is a UK van leasing and sales company helping businesses and individuals find the right vehicle at the right price. With a strong offer and a sales team ready to move fast, they had everything needed to convert leads. They just needed a consistent way to generate them.
The Lead Generation Challenge
Rapid Vans had no paid advertising in place and no existing funnel to capture or follow up with leads.
- No Meta ads presence
- No lead capture or CRM flow
- No predictable inbound pipeline
Without a system, new enquiries relied on word of mouth and organic traffic. Growth was inconsistent and hard to scale.
The Meta Ads Strategy
We built a straightforward Meta ads funnel designed to generate qualified van leasing and sales enquiries and get them in front of the Rapid Vans sales team as fast as possible.
Meta Ad Creative
Ad creative and messaging were built around their strongest offers, targeting audiences actively looking for van leasing and commercial vehicle solutions.
Lead Capture and CRM Flow
Leads flowed directly from Facebook ads into their CRM, removing any friction between a prospect showing interest and a salesperson picking up the phone.
Speed to Lead
Rapid Vans called every lead within minutes of it coming in. That response time, combined with qualified ad traffic, is what turned a low cost per lead into a 50x return on ad spend.
The Meta Ads Results
Leads generated at £2 to £3 each, with over 50x return on ad spend
£2 to £3
Per Lead
50x ROAS
From Meta ads
Meta became the primary and most reliable lead source
Scalable pipeline the team could plan and grow around
Strategic Takeaway
A high ROAS does not always come from a complex strategy.
For Rapid Vans, it came from a clean offer, the right audience, and a sales process built around speed. When the ads and the follow-up work together, the numbers take care of themselves.
At Rapid Vans we have used John’s services at GoSocial to manage Facebook ads to generate leads for our van leasing and sales offers. The results have been fantastic. We have been paying just a few pounds per lead and seeing over 50x return on our ad spend. Facebook ads are now our main source of leads and something we can scale as needed. The process is simple, the leads are consistent, and the team know exactly what they are doing. I would highly recommend GoSocial to any company looking to use Facebook ads to grow their business.
Mark Aston | Director of Rapid Vans UK
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An Agency With Clarity
Clear Pricing
One simple monthly fee. No long contracts. No surprise add-ons.
Built by PPC Specialists
Millions in ad spend managed. We know what scales, what stalls, and where to push for profit.
Performance Visibility
Clear reporting so you always know what's working and what comes next.
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