Case Study | Google Ads
Electroheads: Google Ads Case Study
We built a structured Google Ads system for a UK electric bike and scooter brand that scaled from zero infrastructure to 20 ROAS in 9 months.
About Electroheads
Electroheads is a UK electric bike and scooter brand that built authority through a leading YouTube review platform and, at this stage, was preparing to move into retail with the launch of its own direct-to-consumer eCommerce store.
The Google Ads Challenge
Moving into retail meant building a paid advertising acquisition engine, but there was no structured Google Ads architecture in place.
- No validated tracking infrastructure
- No product-level segmentation
- No controlled budget allocation
Without structure, Google Ads spend would concentrate inefficiently, new products would lack visibility, and growth would rely on automation instead of a defined PPC system.
The Google Ads Strategy
We built the Google Ads account from the ground up with structured conversion tracking, segmented campaign architecture, and product-level budget control.
Structured tracking
Accurate conversion and revenue tracking configured across the Google Ads account to ensure every PPC decision is based on validated performance data.
Segmented Architecture
Google Ads campaigns split by product, location, and intent to control paid advertising budget and scale top performing products independently.
Product-level budget control
Products grouped by Google Ads performance tier so paid advertising spend is allocated intentionally, not left to platform default distribution.
TheGoogle Ads Results
Within nine months, the Google Ads account scaled to a consistent 20 ROAS across segmented campaign structures rather than a single spike, ensuring paid advertising scale was controlled and repeatable.
ROAS
PMax London
31.11
ROAS
London eBike Search
79.34
ROAS
UK Brand Search
21.33
ROAS
Non-London Shopping
216+
ROAS
Conversions
Strategic Takeaway
Scaling eCommerce with Google Ads is not about launching campaigns and increasing budget.
It requires structured conversion tracking, segmented Google Ads architecture, and product-level budget control so paid advertising spend follows performance.
When the Google Ads account is engineered around control rather than automation, scale becomes predictable, profitability is protected, and growth compounds rather than fluctuates.
John's approach to Google and Facebook ads is diligent and strategic. I've worked with him on a number of successful projects and would recommend him to any business looking for long-term sustainable growth through performance marketing.
Richard B | Electroheads
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Zero to profitable in 90 days
Learn how a niche eCommerce brand turned Google Ads into a scalable revenue channel using a clean PPC structure and disciplined optimisation.
An Agency With Clarity
Clear Pricing
One simple monthly fee. No long contracts. No surprise add-ons.
Built by PPC Specialists
Millions in ad spend managed. We know what scales, what stalls, and where to push for profit.
Performance Visibility
Clear reporting so you always know what's working and what comes next.
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